Chinese & Other Languages

 

To meet the training needs of growing companies in China, BrainX has developed custom personalized training solutions in Chinese language. BrainX can also create PLS training in other languages. The custom Chinese language version described below has been deployed to a number of companies doing business in the China market, with exciting results.


Audi, Hyundai and GM (China) - Automotive Retail Sales & Service Reps

The Problem

These automotive retail and manufacturing companies are faced with meeting the fast-growing demand in the competitive Chinese marketplace. They wanted to increase retail sales, as well as improve “upselling” and customer satisfaction in their automotive service divisions, but they were frustrated with traditional Learning Management System (LMS) training because it not been successful in producing measurable sustained increases in sales or service performance

Furthermore, their sales and service rep teams were comprised of a hugely diverse group of people, so they also needed a system that could mold the content and pace of training to a wide range of learners with different learning backgrounds, knowledge and experience. Their automotive customer satisfaction consulting partner, J.D. Power, spent 8 months evaluating and testing various learning systems, and they presented a solution powered by BrainX.

The BrainX Solution

BrainX’s initial engagement involved building a pilot PLS loaded with “Power University” content and customized for Audi’s China division. The Audi pilot proved to be very successful and pilot systems were deployed for Hyundai and GM.>

Charles Mills, VP Global Retail Practice for JD Power noted: “With BrainX, our clients were able to quickly see measurable sustained increases in sales and service rep performance. Their teams didn’t have to waste time with material they were already competent in, but could learn new skills and product facts at their own rate, with ongoing improvement.”

JD Power also asked BrainX to deliver a “Daily Workout”, which is 10-15 minutes of training activity pushed out to each rep every morning. The workout reinforced past learning, and taught reps new things while also getting them into the right mindset for the day. Based on the pilot successes, the clients reordered, and J.D. Power has plans to develop and release BrainX-powered PLS training for additional global market clients and domestically as well.

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