<img src="http://www.jenxsw21lb.com/73177.png" style="display:none;">

J.D. Power – Global Retail Practice
American Association of Inside Sales Professionals
LaSalle Bank – Traditional LMS vs. BrainX Results
PACE – Automotive Finance & Sales Teams
Amgen, Inc. – New Product Launch Training Camp Negotiation Institute

J.D. Power – Global Retail Practice

The Problem

JD Power provides a portfolio of services which support retail experience activities in various global markets. They envisioned a new service called “Power University” which would offer online training to automotive customers to enhance Customer Service and improve Sales. The training would be delivered to retail automotive Sales and Service Reps.

However, their automotive customers were not interested in a sales training delivered by a traditional Learning Management System (LMS). Their past experience had proven that LMS training was unable to produce measurable sustained increases in sales or service rep performance. They also wanted a Personalized Learning System (PLS) that could be tailored to the backgrounds and needs of each learner.

So, JD Power spent 8 months evaluating various learning systems (including some offered by their parent company McGraw-Hill), and they selected BrainX.

The BrainX Solution

BrainX’s initial engagement involved producing a custom PLS that JD Power could test internally for effectiveness. This included BrainX’s standard practice of doing a “deep dive” into a customer’s business goals, training methodology and existing content. JD Power’s test results were so positive that they ordered a pilot PLS customized for one of their global market automotive clients. The pilot also proved to be very successful.

Charles Mills, VP Global Retail Practice, noted: “With the BrainX Personalized Learning System, our client was able to quickly see measurable sustained increases in performance. Their retail sales and service reps didn’t have to waste time with material they were already competent in, but could learn new skills and product facts at their own rate, with ongoing improvement.”

JD Power also asked BrainX to deliver a “Daily Workout,” which is 10-15 minutes of training activity pushed out to each rep every morning. The workout reinforced past learning, and taught reps new things while also getting them into the right mindset for the day. This training model has been so successful that JD Power changed the name of its Power University to “The Daily Workout.”

Based on the pilot success, the client reordered, and since then, JD Power has successfully deployed BrainX’s PLS training to additional global market clients, with plans to release it domestically as well.

American Association of Inside Sales Professionals

The Problem

“The profession of inside sales has grown very rapidly across the globe with new jobs being created at a 10% annual growth rate. Given this growth and the focus, corporations are looking to inside sales as a key component of its sales coverage strategy. We felt a need to both identify and then test the set of competencies and skills required at the individual rep level.” (Larry Reeves, COO)

“For years corporations have made significant investments in hiring, training, and on-boarding inside sales professionals. Yet there remains a need to, quantify, measure, and then test these skills to assure an individual was competent. As companies are expecting a much higher level of professionalism and sales results from its inside forces, our member community needs something that goes beyond the current training methods. We found part of our answer in the neuroscience of learning and BrainX, a company leading the way in brain research based online learning solutions.” (Bob Perkins, Founder and CEO)

The BrainX Solution

“As we looked at on-line systems we saw immediately how The BrainX patented technology would not only help us to present and test the Certified Inside Sales Professional materials but ultimately helps the learner to master the skills required to be a CISP®. We selected BrainX because of their unique on-line learning system. If a salesperson doesn’t meet the required knowledge and skill level the BrainX on-line learning system builds a personal set of Sales Courses and simulations to help the salesperson master the required knowledge and skills so they can pass the accreditation requirements.” (Bob Perkins, Founder and CEO)

LaSalle Bank (acquired by Bank of America) – Traditional LMS vs. BrainX Results

The Problem

At LaSalle Bank, two product lines were lagging in sales. They decided to experiment by training Sales Advisors. One Advisor group received training via a traditional e-learning (LMS) program. As a comparison, another group trained using BrainX tutorial courses to develop their knowledge and skills.

The BrainX Solution

Management reported the BrainX group achieved a 300% increase in sales within a 6-month period after training. However, the other group had no growth in sales for the same period. With BrainX, Advisors achieved greater gains in product knowledge and confidence. Leaders determined these were the two key factors which directly led to the tremendous sales increase.

PACE – Automotive Finance & Sales Teams aim for 100% Compliance

The Problem

The Federal Truth in Lending Act required that PACE Automotive Finance and Sales reps have a clear understanding of their responsibilities when discussing finance terms with customers. PACE needed a training partner to take over the development of an e-learning system to meet a rapidly approaching deadline and deliver assurances that learners would pass coursework with 100% success.

The BrainX Solution

PACE engaged BrainX to produce a prototype and then build a 10-course training program on federal compliance practices. BrainX delivered it all in less than 45 days. Curriculum was enhanced with embedded flash video and audio to simulate “What-to-do” and “not-to-do” scenarios. Additionally, BrainX helped PACE leverage their brand in the marketplace by designing custom login and home pages. BrainX even provided additional training and consultant support for the sales launch campaigns.

Amgen, Inc. – New Product Launch Training

The Problem

A new drug launch sales campaign included a live, instructor-led training meeting that was scheduled to occur two months prior to the product’s rollout. Sales trainers determined that the agenda would not accommodate all the content that needed to be delivered. The audience included Regional Sales Managers, District Managers, Sales Representatives, and Specialists associated with the new drug launch. The training managers needed a way to distribute key marketing information as well as train field sales representatives without taking up any live meeting time.

The BrainX Solution

Amgen engaged BrainX to build Personalized Learning System (PLS) “pre-courses” that could be deployed online prior to the meeting. This enabled the Sales reps to get the highest value from the live training. The pre-courses were highly effective in delivering time and compliance sensitive information, with no sacrifice of rigor in the material. The entire project was initiated and deployed in only 1 month, well in advance of the live meeting.

Camp Negotiation Institute

The Problem

The Camp Negotiation methodology is widely recognized as the most effective in the world. It is used by thousands of organizations to effectively negotiate large deals as well as complex labor and government negotiations. Founder and CEO Jim Camp wanted to expand by building an online university. The problem was that traditional Learning Management Systems (LMS) weren't powerful enough to teach to the level of mastery required to effectively negotiate. Camp also wanted an online interface that would allow them to coach people anywhere in the world when they used the Camp system to conduct complex negotiations.

The BrainX Solution

BrainX built a custom online university for Camp based on its patented Personal Learning System (PLS) platform. Clients were able to experience instruction that was tailored to their individual needs and learn the Camp course material to the point of true mastery. BrainX also built an interactive system that allowed Jim Camp and other certified trainers to offer confidential mentoring to clients through the BrainX system. The result was a dramatic increase in training effectiveness, client satisfaction, and a huge spike in new customers.

Testimonials from BrainX users:

“I have taken many different training courses. When I first started using BrainX it took a little time to get used to because it is so different. But then I found that when I really needed to use the information and strategies, I didn’t even have to think about it – it just came to me. I never experienced a training system like this where the material became just second nature – it has really improved my performance.”

(Oran Kroft, BrainX Learner)

The Science Of Sales Training

BrainX = The Easiest & Fastest Way to Increase Sales!
DOWNLOAD THE RESEARCH PAPER

PERFORMANCE GUARANTEE

We guarantee sales performance will improve or your money back.

BrainX Sales & Support Hot Line

844-927-2469

What Real Companies Experience When They Switch to BrainX