How can BrainX outperform all other forms of training?
All other forms of training use the Blindfolded Instructor model, which means the learning system is blind to the unique characteristics of each learner.
BrainX is an intelligent learning system that operates like a highly skilled personal tutor or trainer. It builds a learning profile on each learner and uses the profile to create personalized courses and personal daily learning workouts. As the learner progresses, the system constantly learns and adjusts the instruction and practice to optimize the impact of every second a learner spends on the system. Finally, instead of relying on a multiple choice test, the system uses real world verbal simulations to ensure each learner reaches real-world mastery
“After spending 8 months evaluating sales training systems we selected the BrainX system because it produced the best results.”
“We are in a very competitive industry where the performance of our sales team is one of our greatest competitive advantages. When we were first introduced to the BrainX system we liked the research behind the design - especially the smart way the online platform personalized instruction and practice to each person. However, we were skeptical that it would work in our fast paced environment, so we did extensive testing. The results were so compelling that we expanded it companywide.”
BrainX provides each manager with a coaching platform and advice on the best ways to motivate and coach each salesperson.More
BrainX provides each salesperson with their own intelligent digital sales coach- a coach that combines manager evaluations with smart assessments to build personalized training for each salesperson.More
The intelligent BrainX system delivers custom verbal simulations for your unique, real-world sales challenges, collects examples of best practices, and uses them to improve the performance of the entire team.More
Most Gamification systems lose effectiveness within 6 months. The clever BrainX brain experts spent two years studying the research on gamification and developed an entirely new approach that is fun, motivating and never loses its impact.More
Because the nature of selling is very much like athletic competition where knowledge and skills must be mastered to the level athletes call Muscle Memory. Otherwise, under the competitive pressure of selling, the salesperson will revert to their old behavior. To be successful in the competitive sales environment requires a level of mastery that can only be obtained with personalized instruction and repetitive individualized practice. Finally, the practice must be with real world scenarios where salespeople record verbal responses so both the content and the verbal delivery can be evaluated.
Learning management systems play the components of a course in the same way to everyone regardless of their prior knowledge, rate at which they absorb information, or the amount of practice they need to reach mastery. Instead of real world simulations that require effective verbal responses, an LMS asks multiple choice questions. In competitive selling situations, prospects don’t ask multiple choice questions.
In head-to-head tests where the exact same course content on overcoming objections was delivered on an LMS and in the BrainX system, the LMS group saw no increase in performance because the salespeople didn’t master the material and therefore reverted to their old behavior. As a result the time the sales team invested in training was totally wasted. On the other hand, the group that used BrainX mastered the material, changed their behavior and produced a 22.5% increase in sales.