Sales Training Made Easy
BrainX is the Easiest and Most Effective Way to Train Your Salespeople.
After spending 8 months evaluating sales training systems we selected the BrainX system because it produced the best results.
Bob Perkins, Chairman, The American Association of Inside Sales Professionals
Here are a few reasons why salespeople say they like the BrainX system.
The training helped me recognize that I am a competitive athlete whose sport is selling.
I like how BrainX personalizes every course to how I learn.
The 15-minute Daily Learning Workout is fantastic. I really get my head in the game when I start my day with BrainX.
I love the real world verbal simulations where I practice in a safe environment until I reach mastery instead of practicing on potential customers.
My consistency and performance instantly increased when BrainX taught me how to put my brain in the Peak Performance Zone at the start of every sales call.
Here are a few reasons why sales managers say they like the BrainX system.
The coaching items save time and improve the effectiveness of coaching by showing me how to focus my coaching sessions on each rep’s most pressing needs
The ability to flag a great written or verbal response in a course by one of my reps gives me the ability to share the item as a best practice example with the rest of my team.
I can easily track my team’s progress with the robust and easy-to-use reporting system.
The Difference Between BrainX and Traditional Sales Training
We are in a very competitive industry where the performance of our sales team is one of our greatest competitive advantages. When we were first introduced to the BrainX system we liked the research behind the design - especially the smart way the online platform personalized instruction and practice to each person. However, we were skeptical that it would work in our fast paced environment, so we did extensive testing. The results were so compelling that we expanded it companywide.
Peter Foley / SVP Sales and Client Services / Answer Financial Inc.
I have about 15 years of experience in online learning/computer based training and have NEVER seen anything like BrainX. In comparison to a Learning Management System, BrainX is infinitely more advanced in design and in effectiveness to drive mastery and truly improve performance. At my previous company we had what I would call “primitive” expert systems technology. It is evident that BrainX is a universe beyond that.
Dave DeWitt, Sales Manager, Inogen
I was a teacher and football coach for 10 years before going into sales and eventually becoming the senior vice president of sales. After all my years of athletic training and sales training I can say with confidence that the BrainX system is the most effective training system I have even encountered and the Mental Toughness Courses have increased our sales by a far greater amount than all the more expensive training we have purchased over the years.
Gary Milwit, SVP Sales, Stonestreet
How Companies with Large Sales Teams Use BrainX to Figure Out Which Selling Strategies Work Best
The BrainX Testing Platform:This platform conducts head to head tests of the effectiveness of a variety of different selling strategies in your actual selling environment. Since BrainX is strategy agnostic we have no stake in the outcome other than helping you determine the strategies that work best for you. For example, we can test any or all of the following strategies against one another in your real selling environment.
Classic strategies like consultative selling.
Social selling strategies.
Strategies developed by people who identify with the hacking culture.
Strategies that challenge your client’s current beliefs and assumptions or provide new insights.
Buyer journey-based strategies.
The latest strategies developed from behavioral economics research.
If you have a set of proprietary strategies, we can test those as well.
Lots of strategies improve performance; however, the ideal strategies for your company will increase sales by 50% more than the other options. This makes choosing the right strategies one of the easiest and the most impactful decisions you can make.
The BrainX Personalized Sales Training and Coaching Platform:This online platform combines the best research on mastery-based learning with sports psychology to ensure that every salesperson reaches total mastery – something athletes call muscle memory. Research shows that the demands on the brain during selling are more closely aligned with athletic competition then with an office job. This is why using performance-oriented training methods and training to the point of mastery under pressure are so important. Watch The BrainX Mastery Learning Platform video below for more information.
Sales Skills Courses Developed by World Class Experts:These courses were developed by experts in each type of selling who recognize that the BrainX Personalized Sales Training and Coaching platform is the best way to deliver their training. Our skills experts customize this coursework with simulations where salespeople have to apply what they learned to your real selling situations. We can also easily incorporate product and other types of training into the courses and simulations. In addition to sales skills, the consortium of experts who contribute to the BrainX library provide training in topics like coaching, leadership and Mental Toughness. Watch the Mental Toughness Training Video below for more information.
BrainX = The Easiest & Fastest Way to Increase Sales!
Use the BrainX Easy-to-Use Platform and Turn-Key Services to:
A. Sales Process: Develop a sales process based on the science of emotions and persuasion. A process that guides each prospective customer along the ideal business decision path and personal emotional journey required to make a purchase.
B. Custom Course Development: Build custom sales training courses. Our comprehensive content development system and turn-key course development services, combines course material developed by leading experts in all aspects of selling with information about your solutions and real world selling conditions. The result is custom online training that covers everything your salespeople need to know about your company, solutions, basic selling skills and advanced emotional journey selling skills in order to successfully execute your new sales process. We also offer mental toughness training.
C. Personalized Training: BrainX uses a patented intelligent online training system and custom coursework to individually train each salesperson to the point of mastery. This mastery gives them rapid adaptive reasoning abilities and allows them to instantly adjust to the twists and turns of every customer’s emotional journey. Independent research shows that salespeople master and retain 3 times more when a course is delivered through BrainX than when the same course is delivered live or through standard online learning.
D. Coaching: BrainX automates performance psychology by developing and continually providing managers with coaching session plans tailored to each salesperson.
|Personalized Learning Systems||One-Size-Fits-All LMS & MOOCs||Why the difference matters|
|A Personalized Learning System (PLS) assesses each learner & uses the assessment to build a personalized course of instruction.||System issues all learners the same lessons in the same order regardless of their prior knowledge or other individual characteristics that affect learning.||Every learner is different. They have different amounts of prior knowledge, absorb instruction at different rates, and have vastly different needs for the amount of practice required to reach mastery. Personalized Learning can leverage these differences to create high course completion rates along with content mastery. A "one-size-fits-all" approach ignores individual differences and research shows that this results in lower course completion rates and those who complete the courses rarely attain mastery.|
|After instructions, the BrainX PLS provides personalized practice sessions to reinforce knowledge & skills. Repeats on different days until the knowledge becomes locked in long term memory and the skills are mastered.||The Systems typically offers reinforcement though a "one-size-fits-all" knowledge check or exercise that is not repeated often enough to create mastery.||A BrainX PLS offer the most effective method to reinforce learning and heighten retention. Extensive research on the spacing effect used by BrainX shows that "forgetting" is drastically reduced if a learner can practice recalling and using learned information over specific intervals of days. Research on the limited reinforcement offered by the "one-size-fits-all" approach shows that participants forget the majority of what they learn within a relatively short time frame.|
|After mastery has been demonstrated in the course, an evaluation form is automatically sent to a manager or instructor. The form includes instructions on how to observe the behavior of the learner to ensure that the learner is effectively using what they learned and that their performance has improved.||Only offers a multiple choice post-test. This test is often given the same day as instruction or shortly after instruction and before forgetting kicks in. Therefore, it doesn't measure long term recall or changes in behavior or real world performance.||The BrainX Personalized Learning System is based on the belief that learning is only successful if it creates a sustained increase in performance. All other criteria, such as how participants rate a course are irrelevant if learned information is forgotten and performance is not improved.|
|Personalized Learning Systems||One-Size-Fits-All LMS & MOOCs||Why the difference matters|
|Instruction||A Personalized Learning System (PLS) assesses each learner & uses the assessment to build a personalized course of instruction.||System issues all learners the same lessons in the same order regardless of their prior knowledge.||Every learner is different Personalized Learning can leverage these differences to create high course completion rates. A "one size fits all approach ignores difference and research shows that this results in lower course completion rates.|
|Reinforcement||After instructions, PLS provides personalized practice sessions to reinforce knowledge & skills. Repeats on different days until the knowledge becomes locked in long term memory and the skill are mastered.||The Systems typically offers reinforcement though a "one size fits all" knowledge check or exercise that is not repeated often enough to create mastery.||A PLS offer the most effectives method to reinforce learning and heighten retention. Extensive research on the spacing effect used by PLS shows that "forgetting" on the drastically reduced if a learner can practice recalling and using learned information over specific intervals of days. Research on the limited reinforcement offered by the "one size fits" approach shows that participants forget the majority of what they learn within a relatively short time frame.|
|Evaluation||Level 1 evaluation: A PLS must prove that a sustained performance increase has been achieved by learner.||Level 1 Evaluation : Only offer a survey which had a favorable reaction to the course.||The Personalized Learning Systems movement was founded on the belief that learning is only successful if it creates a sustained increase in performance. All other criteria, such as how participants rate a course are irrelevant if learned information is forgotten and performance is not improved.|