The Most Effective Way
to Train Salespeople
(Proven by over 200 Research Studies)
Use BrainX to Develop a Sales Process
Based on the Science
of Emotions & Persuasion
CUSTOMER SATISFACTION INCREASES
along with team skill levels
(and they STAY improved)
BrainX
The Easiest & Fastest Way to Increase Sales!
(Sure-fire, Rapid Results)
 
Introducing the Best Salesperson in the World 

 

The best salesperson we have ever met doesn'tMysterious_Man_S.jpg work for a company. He is a brilliant psychologist who spent 10 years as a deep cover FBI agent. While undercover in criminal gangs and spy rings, he sold people on doing amazing things for him, including showing him where crime evidence was hidden or revealing criminal activity that was in the planning stages. It wasn’t just his sales skills that made him so extraordinary. It was the level of mastery and mental toughness he had achieved which allowed him to flawlessly execute his sales processes in high pressure situations. You probably know a few excellent salespeople. However, how many of them could sell under the pressure of knowing they would face certain death if anyone realized what they were really doing?

When asked about his success, he explained that like all good salespeople, his selling had to occur under a person’s recognition threshold. Essentially, he had perfected the art of compelling a person to act without even letting on that he was selling. While the more obvious “above the recognition threshold” components of selling, e.g. needs discovery, providing insights that challenge a customer’s thinking, presenting, etc., are all helpful, they will not lead to concrete action. As he so cleverly pointed out, it is the below the recognition threshold strategies that get the buyer so emotionally disturbed by their current situation, so worried about the pitfalls associated with purchasing from a competitor and so emotionally engaged with having the salesperson’s solution, that they feel like they have no choice but to act. 

 

What the Best Salesperson in the World Wants You to Know

The best salesperson in the world contributed to the body of knowledge we use to help our clients build an effective sales process. If you ever met him, he would tell you that most of what passes as selling techniques today are pathetically ineffective because they ignore the role of emotions in all decision-making processes and the science of persuasion. He is baffled by the fact that successful New York marketing firms use this science to create emotionally persuasive advertisements, yet traditional sales trainers all but ignore this proven body of research.

If you asked him how he would transform your sales organization, he would explain why it is essential to use the science of emotions, persuasion and the mechanics of how people make buying decisions to develop an effective selling process. In addition, he would expect you to be committed to training people to master the process as well as training them to be mentally tough. Then for fun, he would tell you the password to your email or the pin to your bank account or some other piece of personal information he figured out for fun while he was asking you what seemed like innocent “getting to know you” questions.

Click here to learn more about using a customer's emotional buying journey to build an effective sales process.

 

What Real Companies Experience When They Switch to BrainX

 

 

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BrainX = The Easiest & Fastest Way to Increase Sales!

 

 BrainX_Platform.pngUse the BrainX Easy-to-Use Platform and Turn Key Services to:

A. Sales Process: Develop a sales process based on the science of emotions and persuasion. A process that guides each prospective customer along the ideal business decision path and personal emotional journey required to make a purchase.

B. Custom Course Development: Build custom sales training courses. Our comprehensive content development system and turnkey course development services, combines course material developed by leading experts in all aspects of selling with information about your solutions and real world selling conditions. The result is custom online training that covers everything your salespeople need to know about your company, solutions, basic selling skills and advanced emotional journey selling skills in order to successfully execute your new sales process. We also offer mental toughness training.

C. Personalized Training: BrainX uses a patented intelligent online training system and custom coursework to individually train each salesperson to the point of mastery. This mastery gives them rapid adaptive reasoning abilities and allows them to instantly adjust to the twists and turns of every customer’s emotional journey. Independent research shows that salespeople master and retain 3 times more when a course is delivered through BrainX than when the same course is delivered live or through standard online learning.

D. Coaching: BrainX automates performance psychology by developing and continually providing managers with coaching session plans tailored to each salesperson.

 

 

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The BrainX Advantage...

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Mental Toughness Training 

Combining Sales Skills and Sales Process Training with Mental Toughness Training Produces Salespeople Who Are:

Effective

Highly Resilient

Diligent

Have internal motivation

Can focus on the selling conversation

Are able to get their mind into the zone associated with peak selling effectiveness at the start of every selling encounter

BrainX_S_Star.jpg

 

Selling is a competitive performance activity that shares many of the same mental stresses as professional athletics. It is unthinkable that a professional sports coach would neglect mental toughness training for their athletes and the same should be true for a CEO or VP of sales and their team. Ignoring the importance of mental toughness training is the equivalent of fielding a tee-ball team to take on the Yankees. You are setting up your sales team for failure by not equipping them with a full set of tools to get the job done.  

The following chart shows the difference between mental states. Extensive research shows that low performing sales people let circumstances dictate their emotional state whereas the top 1% of salespeople have learned how to take deliberate actions to control their mental states. The key to remember is that no one is born with these skills, yet everyone can learn the mental toughness skillset. Mastering this skillset can be the difference between failing to meet goals and becoming a top performer.

The Low Performance Mental State

Frustration

Always / Never talk

Complaining about what you can’t control

Distracted

Unmotivated

 

The High Performance Mental State

Calm

Confident

Carefree about things you can’t control

Focused

Motivated

 

 

Schedule a full demonstration and get a free course

Just for taking the time to watch a BrainX Demonstration, we will give you a free advanced selling skills course. Use this link to sign up for your demonstration

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Sales Training Case Studies

 

BrainX Personalized Learning: The Better Way.
arrow yellowPersonalized Learning SystemsOne-Size-Fits-All LMS & MOOCsWhy the difference matters
imgtbl1 A Personalized Learning System (PLS) assesses each learner & uses the assessment to build a personalized course of instruction. System issues all learners the same lessons in the same order regardless of their prior knowledge. Every learner is different Personalized Learning can leverage these differences to create high course completion rates. A "one size fits all approach ignores difference and research shows that this results in lower course completion rates.
imgtbl2 After instructions, PLS provides personalized practice sessions to reinforce knowledge & skills. Repeats on different days until the knowledge becomes locked in long term memory and the skill are mastered. The Systems typically offers reinforcement though a "one size fits all" knowledge check or exercise that is not repeated often enough to create mastery. A PLS offer the most effectives method to reinforce learning and heighten retention. Extensive research on the spacing effect used by PLS shows that "forgetting" on the drastically reduced if a learner can practice recalling and using learned information over specific intervals of days. Research on the limited reinforcement offered by the "one size fits" approach shows that participants forget the majority of what they learn within a relatively short time frame.
imgtbl3 Level 1 evaluation: A PLS must prove that a sustained performance increase has been achieved by learner. Level 1 Evaluation : Only offer a survey which had a favorable reaction to the course. The Personalized Learning Systems movement was founded on the belief that learning is only successful if it creates a sustained increase in performance. All other criteria, such as how participants rate a course are irrelevant if learned information is forgotten and performance is not improved.
arrow yellowPersonalized Learning SystemsOne-Size-Fits-All LMS & MOOCsWhy the difference matters
imgtbl1Instruction A Personalized Learning System (PLS) assesses each learner & uses the assessment to build a personalized course of instruction. System issues all learners the same lessons in the same order regardless of their prior knowledge. Every learner is different Personalized Learning can leverage these differences to create high course completion rates. A "one size fits all approach ignores difference and research shows that this results in lower course completion rates.
imgtbl2Reinforcement After instructions, PLS provides personalized practice sessions to reinforce knowledge & skills. Repeats on different days until the knowledge becomes locked in long term memory and the skill are mastered. The Systems typically offers reinforcement though a "one size fits all" knowledge check or exercise that is not repeated often enough to create mastery. A PLS offer the most effectives method to reinforce learning and heighten retention. Extensive research on the spacing effect used by PLS shows that "forgetting" on the drastically reduced if a learner can practice recalling and using learned information over specific intervals of days. Research on the limited reinforcement offered by the "one size fits" approach shows that participants forget the majority of what they learn within a relatively short time frame.
imgtbl3Evaluation Level 1 evaluation: A PLS must prove that a sustained performance increase has been achieved by learner. Level 1 Evaluation : Only offer a survey which had a favorable reaction to the course. The Personalized Learning Systems movement was founded on the belief that learning is only successful if it creates a sustained increase in performance. All other criteria, such as how participants rate a course are irrelevant if learned information is forgotten and performance is not improved.

 Click here to learn more about Personalized Learning

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