The BrainX Difference

Customized Training Content: The BrainX AI content creator combines our library of research-proven selling skills with your company's information, solutions, and customer needs to create effective training and coaching for salespeople.

Patented Training Platform: Our platform leverages the neuroscience of learning, making it the fastest and easiest way to learn.

Interactive Coaching System: The BrainX Coaching platform establishes three-way coaching sessions between two of your salespeople and our AI. The two salespeople take turns playing the role of the salesperson or the coach. The AI presents one salesperson with a situation where they must combine real-world knowledge with a selling skill in their verbal response. The BrainX AI then shows the other salesperson what to listen for and how to give effective feedback.

Group Coaching for Deep Confidence: Once salespeople achieve durable mastery, BrainX organizes group coaching sessions where the AI guides a manager on effective coaching and evaluation, including building mental toughness. This step adds deep confidence, converting durable mastery into Rapid Adaptive Selling Ability.

The result: Every Salesperson improves their ability to sell and wins more deals.

Trap 1: Inspirational Training Without Real-World Knowledge

Many companies hire outside experts to teach generic selling skills without integrating the training with knowledge about the company's Industry, solutions, and customer needs. Research shows only about 18% of people can connect this type of generic sales skills training to real-world applications. For the rest, the training is quickly forgotten.

The result: Even if you're part of the 18%, most of your salespeople won't benefit from this approach to sales training.

Trap 2: Online "Secret Sauce" Training That Wastes Time

You probably receive numerous emails weekly, inviting you to webinars or online courses promising to reveal the "secrets" to a selling skill like Asking Discovery Questions. Often, these sessions just rebrand established strategies, and because the trainers are often salespeople who like to talk and don't understand the neuroscience of learning, they stretch a 5-minute concept into an hour of babble.

The result: Salespeople tune out on webinars and rarely complete online courses, wasting valuable time!

Trap 3: Telling Without Developing Rapid Adaptive Selling Ability

Simply telling salespeople what to do or how to do it isn’t training. Neuroscience research shows that mastery is 20% instruction and 80% effective practice with immediate expert feedback. Effective practice must be personalized and spread over multiple days to get the brain to grow the millions of new connections that salespeople need to effectively use the skill in a selling conversation - a process called Rapid Adaptive Selling Ability.

The result: Frustrated managers who pour their heart into coaching only to find that salespeople continuously fail to use selling strategies effectively, resulting in lost sales that could have been won.

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