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Science of Sales Training

Using Brain Research to Maximize Performance

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The latest brain research demonstrates that human performance in fields like sales can be improved more than was thought possible just a decade ago. Each year the average corporation spends over $3,200 per salesperson on sales training. Despite this huge investment, sales executives regularly report that sales training is ineffective, and the salesperson of today is no better than salespeople were 10 years ago.

If the potential for improvement is great and vast amounts of money are being spent on sales training, why isn’t performance increasing?