Written by Emily Rancer
Pacific Business Times
Sunday, 13 July 2008
One small Camarillo-based company may have the power to improve the national economy, employee performance and lower high school drop-out rates. BrainX, which started in 2000, created an online system based on neuroscientific studies to teach people exactly what, when and how they need to learn material.
"That’s what we’ve cracked the code on: how to not only get learners to understand information - which of course they are going to quickly forget - but how to lock it into long-term memory in such a way that they will remember it and be able to effectively use the information," said Bruce Lewolt, chief executive officer of BrainX.
